Viral Marketing: Strategies to Create and Promote Engaging Videos Online

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Viral Marketing Viral marketing: is a strategy that encourages individuals to share a marketing message, leading to exponential growth in exposure and engagement. The idea is to create content that resonates deeply, often invoking emotions like humor, surprise, or inspiration, prompting viewers to share it with their networks. Key Elements to Viral Marketing: Engaging Content: Your video should be entertaining, informative, or relatable. It needs a strong hook to grab attention in the first few seconds. Emotional Connection: Content that evokes emotions (laughter, nostalgia) tends to be shared more frequently. Shareability: Make it easy for viewers to share the video. Include share buttons and calls to action. Target Audience: Know your audience. Tailor the content to their preferences and habits. Use of Trends: Leverage current trends, memes, or popular challenges to increase relevance and visibility. Promoting Videos Online: Use platforms like Facebook, Instagram, Twitter, and TikTo...
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Exploring Social Networking – Blogs, Wikis, and Forums in ICT

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 ICT Sessions

Session 2: Social networking

(ICT and communication tech)

BLOG


What is a blog?

A blog, short for "weblog," is an online platform where individuals, groups, or organisations share regularly updated content, known as blog posts, on specific topics. The content is displayed in reverse chronological order, with the most recent posts appearing first, and is typically written in an informal, conversational tone.


Features of blogs:


▪   Refreshed with new content every now and then on a regular basis

▪   Revealing the newest content from the last updated to the oldest updated

▪   open for public (unless the author wants otherwise)

▪   usually it has a simple number of authors or managers that can edit or publish on it


TYPES OF BLOGS:


▪   Personal blog: This type of blog functions like an online diary, where the blogger shares personal thoughts and experiences, without necessarily trying to reach a specific audience or promote a product. Personal blogs often cover a wide range of topics, such as family events, self-reflection, and work-related projects.

▪   Micro blog: This type of blog is known for its very short posts, typically limited to 140 characters. It is often referred to as microblogging, with platforms like Twitter being prime examples.

▪   News and views blog: This blog type focuses on the latest updates and new releases in a specific industry. Unlike other blogs, news blogs usually exclude personal opinions or content, offering straightforward, factual information.

▪   Company or business blog: Its main purpose is to share content related to a company’s industry or provide updates on business changes. It can be part of a company website or exist as a standalone site.


AUDIENCE

BEFORE CREATING YOUR OWN BLOG, LET’S FIRST DISCUSS THE “AUDIENCE” AND CHOOSE YOUR TARGETED AUDIENCE !!


“AUDIENCE :the group or type of people that advertisers want to attract.”


The audience are separated into types for instance:

  • Young children

  • Seniors

  • Adults\teens

What do you need to know about your audience?

  • By age

  • By gender

  • By income level

  • By interests

  • By disabilities


Wikis

Wikis are websites that allow anyone to edit their web pages using any web browser. A wiki will support hyperlinks.

Features of wikis: 

  • Anyone can edit, delete, or modify content, allowing multiple authors to contribute to a wiki.

  • Authors can organise a page in any way they choose.

  • It tracks all entries and maintains a document history.

  • Content can be easily edited through a web browser.

  • Large documents can be accessed by many people, making it simpler than emailing them to several individuals.



Wikis

Blogs

A collaborative platform where multiple users can add,

modify, and publish content freely.

It usually has a single author who can publish,

modify or edit the posts.

Organized by topics or categories.

Presented in reverse chronological order,

showing the newest updated post.

Focuses on factual information and collective knowledge.

Often includes personal opinions and commentary.


FORUMS


Definition: A moderated forum is an online discussion platform where all posts are reviewed by an administrator before they are published.

User Preference: 

  • Many users prefer moderated forums over unmoderated ones because:

  • Moderators can prevent spam.

  • They can filter out inappropriate, rude, or offensive posts.

  • Moderators help maintain focus on the main topic of discussion.

Comparison to the Internet:

  • The internet itself functions as a large unmoderated forum.

  • No one "owns" the internet, and it lacks centralised policing.

Social Forums and Networking Groups:

  • Most social forums or networking groups establish rules or protocols.


  • Members are expected to adhere to these guidelines, or they risk being deleted from the group.

    THANKS FOR READING😊
CREDIT BY: Seif Khaled and Malek Mohamed.
Session 3: AVAILABLE NOW

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