Viral Marketing: Strategies to Create and Promote Engaging Videos Online

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Viral Marketing Viral marketing: is a strategy that encourages individuals to share a marketing message, leading to exponential growth in exposure and engagement. The idea is to create content that resonates deeply, often invoking emotions like humor, surprise, or inspiration, prompting viewers to share it with their networks. Key Elements to Viral Marketing: Engaging Content: Your video should be entertaining, informative, or relatable. It needs a strong hook to grab attention in the first few seconds. Emotional Connection: Content that evokes emotions (laughter, nostalgia) tends to be shared more frequently. Shareability: Make it easy for viewers to share the video. Include share buttons and calls to action. Target Audience: Know your audience. Tailor the content to their preferences and habits. Use of Trends: Leverage current trends, memes, or popular challenges to increase relevance and visibility. Promoting Videos Online: Use platforms like Facebook, Instagram, Twitter, and TikTo...
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Understanding Files and Folders in ICT

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ICT Sessions
Session 1: File and folder

(ICT and communication tech)

File: is a collection of data covering a particular topic.


Properties of file:

  • Have file extension to identify its type.

  • Has a name to identify it.

  • It cannot contain a folder.

  • Cannot be compressed (Archive).

  • Has a size.



Types of file (extension):

  • (.csv)

  • (.txt)

  • (.rtf)

  • (,gif)

  • (.jpeg)

  • (.png)

  • (.pdf)

  • (.mp4)

  • (.mp3)

  • (.css)

  • (.html)

  • (.rar)

  • (.zip)



NOTE: File path is written as c:\”folder name”\




Folder: is a container/ place to store/organise files on a computer.


Properties of folder:

  • Has a name to identify it.

  • Can contain sub folder

  • It can contain a file

  • Can be compressed to a smaller size.

  • Doesn’t have a size(If empty folder)



Types of Folder:

  • Sub-folder: which is a folder inside a folder.  

  • Root folder: which is the main folder and called/acts as the parent folder. 

  • Nested folder: which is a folder inside a folder that contains another folder(s) and so on. The main folder is called the root folder



Comparing between BACK-UP and ARCHIVING

 

BACK-UP

ARCHIVING 

Secondary copy of original file.

A compression of the original file

Need secondary portable device

Takes less storage as its compressed





Comparing between lossy and lossless compression.



Lossy Compression


Lossless Compression

Involves some loss of information

No loss of information


Data cannot be exactly recovered

Data can be fully recovered


Applications tolerate differences

Applications require exact accuracy

Higher compression rate

Lower compression rate

Commonly applied in sound and image compression

Example uses

There is some Distortion or Degradation

On the quality of data

No distortion




THANKS FOR READING😊 CREDIT BY: Seif Khaled and Malek Mohamed
session 2 is out go read it 👀


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