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Viral Marketing: Strategies to Create and Promote Engaging Videos Online

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Viral Marketing Viral marketing: is a strategy that encourages individuals to share a marketing message, leading to exponential growth in exposure and engagement. The idea is to create content that resonates deeply, often invoking emotions like humor, surprise, or inspiration, prompting viewers to share it with their networks. Key Elements to Viral Marketing: Engaging Content: Your video should be entertaining, informative, or relatable. It needs a strong hook to grab attention in the first few seconds. Emotional Connection: Content that evokes emotions (laughter, nostalgia) tends to be shared more frequently. Shareability: Make it easy for viewers to share the video. Include share buttons and calls to action. Target Audience: Know your audience. Tailor the content to their preferences and habits. Use of Trends: Leverage current trends, memes, or popular challenges to increase relevance and visibility. Promoting Videos Online: Use platforms like Facebook, Instagram, Twitter, and TikTo...
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Exploring Social Networking – Blogs, Wikis, and Forums in ICT

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  ICT Sessions Session 2: Social networking (ICT and communication tech) BLOG What is a blog? A blog, short for "weblog," is an online platform where individuals, groups, or organisations share regularly updated content, known as blog posts, on specific topics. The content is displayed in reverse chronological order, with the most recent posts appearing first, and is typically written in an informal, conversational tone. Features of blogs: ▪   Refreshed with new content every now and then on a regular basis ▪   Revealing the newest content from the last updated to the oldest updated ▪   open for public (unless the author wants otherwise) ▪   usually it has a simple number of authors or managers that can edit or publish on it TYPES OF BLOGS: ▪   Personal blog: This type of blog functions like an online diary, where the blogger shares personal thoughts and experiences, without necessarily trying to reach a specific audience or promote a product. Personal ...
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Understanding Files and Folders in ICT

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  ICT Sessions Session 1: File and folder (ICT and communication tech) File: is a collection of data covering a particular topic. Properties of file: Have file extension to identify its type. Has a name to identify it. It cannot contain a folder. Cannot be compressed (Archive). Has a size. Types of file (extension): (.csv) (.txt) (.rtf) (,gif) (.jpeg) (.png) (.pdf) (.mp4) (.mp3) (.css) (.html) (.rar) (.zip) NOTE: File path is written as c:\”folder name”\ Folder: is a container/ place to store/organise files on a computer. Properties of folder: Has a name to identify it. Can contain sub folder It can contain a file Can be compressed to a smaller size. Doesn’t have a size(If empty folder) Types of Folder: Sub-folder: which is a folder inside a folder.   Root folder: which is the main folder and called/acts as the parent folder.  Nested folder: which is a folder inside a folder that contains another folder(s) and so on. The main folder is called the root folder Compari...
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